UAE Now Requires Licences for Influencers and Content Creators

Regulatory Framework for Influencers in the UAE

In response to the growing influence of digital media, the United Arab Emirates has introduced a formal regulatory framework governing how individuals and entities engage in media activities—including monetised social media content. The foundation of this shift is Federal Decree by Law No. (55) of 2023 Concerning Media Regulation, issued in October 2023 and in force since December 1, 2023.

To operationalise this law, Cabinet Decision No. 42 of 2025 came into effect on May 29, 2025, introducing specific licensing categories, compliance requirements, and administrative penalties. Together, these instruments now require content creators, influencers, and digital advertisers to obtain appropriate licences and permits, particularly where income is being earned from online content.

Who Needs a Licence?

Under the new rules, anyone—whether an individual or a company—who generates income from creating or sharing digital content for public consumption is required to obtain:

1. A Business Licence – to operate as a commercial entity; and

2. A Media Permit or Licence – issued by the UAE Media Council or local Competent Authority, covering media activities on digital or social platforms.

This includes influencers, content creators, brand ambassadors, and digital marketing professionals engaged in collaborations, sponsorships, or monetised engagement.

What About Businesses Promoting Their Own Products?

A common question arises around whether existing businesses need to obtain a media licence simply for promoting their own products or services online. The answer is no—provided the content is self-promotional and falls within the scope of their licensed commercial activity.

For instance, a company licensed to sell skincare products or fitness services may advertise those offerings on social media without an additional media licence. However, if the same business begins to promote third-party brands for a fee, or act as an influencer platform, it would be classified as engaging in media activity under the law and would require a permit accordingly.

How The New Law is Being Implemented Across the Emirates?

While the legal requirement is national, the procedures differ slightly by emirate, based on how each local authority implements the law in coordination with the UAE Media Council.

In Abu Dhabi, the Department of Economic Development (ADDED) has mandated that, effective July 1, 2024, influencers who earn revenue from their digital content must obtain:

• A permit from the UAE Media Council, and

• A business licence via the ADDED TAMM platform

Non-compliance may lead to fines ranging from AED 10,000 to AED 40,000, and in some cases, suspension of business operations.

In Dubai, similar procedures apply. Influencers are required to:

• Obtain a media licence from the UAE Media Council, and

• Hold a commercial licence from the Dubai Department of Economy and Tourism (DET) or relevant free zones such as Dubai Media City

Other emirates—Sharjah, Ajman, Ras Al Khaimah, and others—are also moving toward uniform enforcement under the federal law, with local authorities managing business licensing while coordinating media permits with the UAE Media Council.

Next Steps for Influencers?

If you are monetising your content or offering promotional services in the UAE, it is essential to:

1. Assess your licensing obligations based on the emirate you operate in

2. Apply for the required business and media permits before engaging in paid collaborations

3. Ensure your content complies with national media standards, including accuracy, cultural sensitivity, and advertising disclosures

4. Update contracts and agreements with agencies and brands to reflect your licensing status and legal responsibilities

Proactive compliance not only mitigates risk but also helps solidify your standing as a professional in the evolving creator economy.

Conclusion: Toward a Professional, Regulated Digital Landscape

The introduction of media licensing for influencers is part of a broader national effort to create a secure, credible, and forward-looking media environment. It acknowledges the commercial significance of content creation while ensuring that creators, platforms, and brands operate within a clear legal framework. For those invested in the long-term growth of their digital brand, this is a timely opportunity to establish structure, legitimacy, and compliance in line with UAE law.

Need legal support in navigating influencer licences, media permits, or content compliance in the UAE?

Juris Maestro Legal Consultants offers strategic advisory services tailored to influencers, creative professionals, and digital businesses.